Privacy policy

1) Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data means all data by which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is RAAAD.de Bikeshop GmbH, Otto-Hahn-Str. 7, 97080 Würzburg, Germany, Tel.: +49 175 1020068, Email: info@raaad.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only, meaning you do not register or otherwise provide us with information, we only collect data that your browser transmits to the page server, known as “server log files”. When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used, if applicable in anonymized form

Processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are specific indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries to the controller, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” string and the lock symbol in your browser bar.

3) Hosting & Content-Delivery-Network

3.1 Shopify

For hosting our website and displaying page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.2 Cloudflare

We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA.

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to protect our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

4) Cookies

To make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser, known as “session cookies”, while others remain on your device for a longer period and allow page settings to be saved, known as “persistent cookies”. In the latter case, you can find the storage duration in the overview of your browser’s cookie settings.

Where personal data is processed by individual cookies used by us, processing is carried out pursuant to Art. 6 para. 1 lit. b GDPR either for the performance of the contract, pursuant to Art. 6 para. 1 lit. a GDPR in the case of consent given, or pursuant to Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or exclude the acceptance of cookies for certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

5) Contacting Us

5.1 Trustpilot

For review reminders, we use the services of the following provider: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark.

Only on the basis of your express consent pursuant to Art. 6 para. 1 lit. a GDPR do we transmit your email address and, if applicable, further customer data to the provider so that the provider can contact you by email with a review reminder.

You may revoke your consent at any time with effect for the future, either with us or with the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

5.2 WhatsApp Business

You have the option of contacting us via the messaging service WhatsApp, provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the “Business” version of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction, such as an order placed, we store and use the mobile phone number you use with WhatsApp and, if provided, your first and last name pursuant to Art. 6 para. 1 lit. b GDPR for the purpose of processing and responding to your request. On the basis of the same legal basis, we may ask you via WhatsApp to provide further data, such as order number, customer number, address or email address, in order to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries, such as about our range of services, availability or our website, we store and use the mobile phone number you use with WhatsApp and, if provided, your first and last name pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in efficiently and promptly providing the requested information.

Your data is always used only to respond to your request via WhatsApp. It is not passed on to third parties.

Please note that WhatsApp Business has access to the address book of the mobile device used by us for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book stores only the WhatsApp contact details of users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact details are stored in our address book has already consented, when first using the app on their device by accepting the WhatsApp terms of use, to the transfer of their WhatsApp telephone number from the address books of their chat contacts pursuant to Art. 6 para. 1 lit. a GDPR. A transfer of data of users who do not use WhatsApp and/or have not contacted us via WhatsApp is therefore excluded.

For the purpose and scope of data collection and the further processing and use of data by WhatsApp, as well as your rights and privacy settings, please refer to WhatsApp’s privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

As part of the processing mentioned above, data may be transferred to servers of Meta Platforms Inc. in the USA.

5.3 When you contact us, for example via contact form or email, personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request pursuant to Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data Processing When Opening a Customer Account

Pursuant to Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input form of the corresponding form on our website.

Your customer account can be deleted at any time by sending a message to the address of the controller stated above. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, no statutory retention periods conflict with deletion, and we have no legitimate interest in further storage.

7) Use of Customer Data for Direct Advertising

7.1 Registration for Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing further data is voluntary and is used to address you personally. We use the double opt-in procedure for sending newsletters, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data pursuant to Art. 6 para. 1 lit. a GDPR. We store the IP address entered by your internet service provider, as well as the date and time of registration, in order to trace any possible misuse of your email address at a later date. The data collected by us when registering for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, as permitted by law and as explained in this policy.

7.2 Shopify Email

Our email newsletters are sent via the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

Based on our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider pursuant to Art. 6 para. 1 lit. f GDPR, so that the provider can handle newsletter dispatch on our behalf.

Subject to your express consent pursuant to Art. 6 para. 1 lit. a GDPR, the provider also performs statistical success evaluations of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with newsletter content. Device information, such as time of access, IP address, browser type and operating system, is also collected and evaluated, but is not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.3 Advertising by Postal Mail

Based on our legitimate interest in personalized direct advertising, we reserve the right to store your first and last name, your postal address and, to the extent that we have received these additional details from you as part of the contractual relationship, your title, academic degree, year of birth and professional, industry or business designation pursuant to Art. 6 para. 1 lit. f GDPR, and to use them to send you interesting offers and information about our products by postal mail.

You may object to the storage and use of your data for this purpose at any time.

8) Data Processing for Order Processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us is passed on to the commissioned transport company and the commissioned credit institution pursuant to Art. 6 para. 1 lit. b GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided when placing the order in order to inform you personally within the scope of our statutory information obligations pursuant to Art. 6 para. 1 lit. c GDPR. Your contact data will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the service provider(s) listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Disclosure of Personal Data to Shipping Service Providers

- Deutsche Post

As a transport service provider, we use the following provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany.

We pass on your email address and/or telephone number to the provider pursuant to Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or delivery notification, provided that you have given your express consent for this during the ordering process. Otherwise, for the purpose of delivery pursuant to Art. 6 para. 1 lit. b GDPR, we only pass on the recipient’s name and delivery address to the provider. Disclosure takes place only to the extent necessary for delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.

Consent can be revoked at any time with effect for the future, either with the controller named above or with the provider.

- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany.

Consent can be revoked at any time with effect for the future, either with the controller named above or with the provider.

8.3 Use of Payment Service Providers

- Apple Pay

If you choose the “Apple Pay” payment method provided by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the “Apple Pay” function of your iOS, watchOS or macOS device by charging a payment card stored with Apple Pay. Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you must enter a code previously set by you and verify using the Face ID or Touch ID function of your device.

For the purpose of payment processing, the information you provide during the ordering process, together with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm successful payment.

Where personal data is processed in the described transfers, processing is carried out exclusively for the purpose of payment processing pursuant to Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve Apple Pay and other Apple products and services.

If you use Apple Pay on an iPhone or Apple Watch to complete a purchase made through Safari on a Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection with Apple Pay can be found at: https://support.apple.com/de-de/HT203027

- Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

When selecting a payment method from the provider where you pay in advance, such as credit card payment, your payment data provided during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, is passed on to the provider pursuant to Art. 6 para. 1 lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method where the provider pays in advance, such as invoice purchase, installment purchase or direct debit, you will also be asked during the order process to provide certain personal data, including first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, if applicable, data relating to an alternative payment method.

To safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check pursuant to Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

In addition to provider-internal criteria pursuant to Art. 6 para. 1 lit. f GDPR, identity and credit information from the following credit agencies may also be included in the decision as part of the application review:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values, known as score values. Where score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of score values.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to process your personal data if this is necessary for contractual payment processing.

- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

When selecting a payment method from the provider where you pay in advance, your payment data provided during the ordering process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, is passed on to the provider pursuant to Art. 6 para. 1 lit. b GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

When selecting a payment method where we pay in advance, you will also be asked during the order process to provide certain personal data, including first and last name, street, house number, postal code, city, date of birth, email address, telephone number and, if applicable, data relating to an alternative payment method.

To safeguard our legitimate interest in determining your solvency, this data is forwarded by us to the provider for the purpose of a credit check pursuant to Art. 6 para. 1 lit. f GDPR. Based on the personal data you provide and other data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

- Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

9) Online-Marketing

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). Google AdSense uses cookies, which are text files stored on your computer and allow analysis of your use of the website. Google AdSense also uses web beacons, small invisible graphics, to collect information by recording, collecting and evaluating simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon, including your IP address, about your use of this website is usually transmitted to and stored on a Google server. This may also involve transmission to servers of Google LLC in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense advertisements. The IP address transmitted by your browser as part of Google AdSense is not merged with other Google data. The information collected by Google may be transferred to third parties where required by law and/or where third parties process this data on behalf of Google.

All processing described above, in particular the reading of information on the device used via cookies and/or web beacons, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.

You may revoke your consent at any time with effect for the future by disabling this service in the “cookie consent tool” provided on the website.

Further information on Google’s privacy policy can be found here:
https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

10) Web Analytics Services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables analysis of your use of our website.

By default, Google Analytics 4 sets cookies when you visit the website. These cookies are small text files stored on your device and collect certain information. This information also includes your IP address, although Google shortens it by the last digits in order to exclude direct personal identification.

The information is transmitted to Google servers and processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us and provide other services related to website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please disable this service via the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at:
https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites

Demographic Features

Google Analytics 4 uses the special “demographic features” function and can use it to generate statistics that provide information about the age, gender and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Advertising” function in your Google account settings. Follow the instructions on this page:
https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de

Further information about Google Signals can be found here:
https://support.google.com/analytics/answer/7532985?hl=de

User IDs

As an extension to Google Analytics 4, the “User IDs” function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR, created an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Tag Manager

This website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, hereinafter referred to as “Google”.

Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling and linking them to conditions via a unified user interface. Google Tag Manager itself does not store or read information on user devices. Nor does the service carry out independent data analyses. However, when a page is accessed, Google Tag Manager transmits your IP address to Google, where it may be stored. Transfer to servers of Google LLC in the USA is also possible.

This processing only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to the website. You may revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at:
https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.3 Microsoft Clarity

This website uses the web analytics service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Using cookies and/or comparable technologies, such as tracking pixels, web beacons and algorithms for reading device and browser information, the service collects and stores pseudonymized visitor data, including information about the device used, such as IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this enables the evaluation of movement patterns, known as heatmaps, which show the duration of page visits and interactions with page content, such as text entries, scrolling, clicks and mouse-overs. Pseudonymization generally excludes direct personal identification. It is not merged with clear personal data collected in any other way.

All processing described above, in particular the reading or storing of information on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by disabling this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

10.4 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

In the event of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel

Within our online offering, we use the “Meta Pixel” service from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using Meta Pixel. After redirection, this URL parameter is then entered into the user’s browser by a cookie set by our linked page itself.

This enables Meta, on the one hand, to identify visitors to our online offering as a target group for displaying advertisements, known as “ads”. Accordingly, we use the service to show Facebook and/or Instagram ads placed by us only to users who have shown an interest in our online offering or who have certain characteristics, such as interests in certain topics or products determined on the basis of visited websites, which we transmit to Meta, known as “custom audiences”.

On the other hand, Meta Pixel can be used to track whether users were redirected to our website after clicking on an advertisement and what actions they performed there, known as “conversion tracking”.

The data collected is anonymous to us, meaning it does not allow us to draw conclusions about the identity of users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta may use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by disabling this service in the “cookie consent tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to and stored on a Meta server. In this context, transfer to servers of Meta Platforms Inc. in the USA may also occur.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have agreed with Google that your internet and app browsing history may be linked to your Google account and that information from your Google account may be used to personalize ads you view on the web. If you are logged into Google while visiting our website in this case, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the “cookie consent tool” provided on the website.

Details about the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google’s privacy policy can be found here:
https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Google Ads Conversion Tracking Without Cookies

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media, known as Google AdWords. Based on the data from advertising campaigns, we can determine how successful individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve fair calculation of advertising costs.

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, meaning that the service does not set cookies on your device at any time.

Instead, your browser’s local storage is used to store an individual ID assigned by Google, which enables analysis of your use of the website. Certain user information is processed via this ID.

The ID is set when a user clicks on an ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

However, they do not receive any information that can personally identify users. As part of the use of Google Ads, personal data may also be transferred to servers of Google LLC in the USA. Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Where the collected information contains personal references, processing is carried out pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in statistically evaluating the success of our advertising campaigns.

Google’s privacy policy can be found here:
https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.4 Google Ads Conversion Tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising media, known as Google AdWords. Based on the data from advertising campaigns, we can determine how successful individual advertising measures are. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can personally identify users. As part of the use of Google Ads, personal data may also be transferred to servers of Google LLC in the USA.

Details about the processing initiated by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available from Google at the following link: https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

Please note that certain functions of this website may not be available or may be limited if you disable the use of cookies.

Google’s privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.5 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

For the use of Universal Event Tracking, a tag is stored on every page of our website, which interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the collected information to Microsoft. The purpose is to statistically record and evaluate certain predefined goals, such as purchases or leads, in order to make the targeting and content of our offers more interest-based. The tags are never used to personally identify users.

All processing described above, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please disable this service in the “cookie consent tool” provided on the website.

12) Website Functionalities

12.1 YouTube

This website uses plugins for displaying and playing videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transferred to: Google LLC, USA.

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers, at the latest when the video is played, in order to load the content. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos via the plugin is started, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the website, your data will be directly assigned to your account when you click on a video. If you do not wish your data to be assigned to your account, you must log out before activating the play button.

All of the aforementioned processing, in particular the setting of cookies for reading information on the device used, only takes place if you have given us your express consent pursuant to Art. 6 para. 1 lit. a GDPR. You may revoke your consent at any time with effect for the future by disabling this service via the “cookie consent tool” provided on the website.

12.2 Google Customer Reviews, formerly Google Certified Shops Program

We work with Google as part of the “Google Customer Reviews” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to participate in an email survey from Google.

If you give your consent pursuant to Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your shopping experience on our website. The review you submit will then be combined with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. Your review will also be used for Google seller ratings. As part of the use of Google Customer Reviews, personal data may also be transferred to servers of Google LLC in the USA.

You may revoke your consent at any time by sending a message to the controller responsible for data processing or to Google.

Further information on Google’s privacy policy can be found here:
https://business.safety.google/intl/de/privacy/

13) Tools and Miscellaneous

13.1 - Lexware Office

For accounting purposes, we use the service of cloud-based accounting software from the following provider: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany.

The provider processes incoming and outgoing invoices and, if applicable, the bank transactions of our company in order to automatically record invoices, match them to transactions and create financial accounting in a partially automated process.

Where personal data is processed in this context, processing is based on our legitimate interest in the efficient organization and documentation of our business transactions pursuant to Art. 6 para. 1 lit. f GDPR.

13.2 Cookie-Consent-Tool

This website uses a cookie consent tool to obtain effective user consent for cookies and cookie-based applications requiring consent. The cookie consent tool is displayed to users when they access the website in the form of an interactive user interface, through which consent for certain cookies and/or cookie-based applications can be given by ticking boxes. By using the tool, all cookies/services requiring consent are only loaded if the respective user has given consent by ticking the relevant box. This ensures that such cookies are only set on the respective user’s device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data such as the IP address is processed for the purpose of storing, assigning or logging cookie settings, this is done pursuant to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and therefore in the legally compliant design of our website.

A further legal basis for processing is Art. 6 para. 1 lit. c GDPR. As controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the Data Subject

14.1 Applicable data protection law grants you the following data subject rights, rights of access and intervention, against the controller with regard to the processing of your personal data. Reference is made to the legal basis stated for the respective exercise requirements:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 Right to Object

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING MAY BE RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, where applicable, additionally by the respective statutory retention period, such as commercial and tax retention periods.

When personal data is processed on the basis of express consent pursuant to Art. 6 para. 1 lit. a GDPR, the data concerned is stored until you revoke your consent.

If statutory retention periods exist for data processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we no longer have a legitimate interest in further storage.

When personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defense of legal claims.

When personal data is processed for direct advertising purposes on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.